Premier Drive Journal
Clear, practical thinking on the Australian car subscription market. How it compares with buying and leasing, where the market is heading, and a model-by-model look at the real cost of ownership versus subscribing.
Understanding the market, the money and the model.
12 May 2026 · 7 min read
Car subscription, finance, novated lease or buying outright in Australia? We compare the real costs, depreciation, flexibility and tax of each so you can choose the right option in 2026.
Read article28 April 2026 · 6 min read
Car subscriptions are one of the fastest-growing ways Australians access vehicles. We explain why demand is accelerating, what it costs, and who benefits most from the model.
Read article9 April 2026 · 5 min read
Can a luxury car subscription be treated as an operating expense in Australia? We cover the cash-flow and tax implications for business owners and the questions to ask your accountant.
Read articleWhy subscribing can beat owning, model by model, with our all-inclusive weekly cost breakdown.
24 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz AMG A 35 Hatch better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article21 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz AMG A 45 S Edition R Hatch better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article18 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz AMG GLA 35 4MATIC SUV better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article15 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz C 200 Sedan better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article12 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz C 300 Sedan better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article9 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz GLC 200 4MATIC SUV better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article6 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz GLC 300 SUV better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article3 March 2026 · 6 min read
Is subscribing to the Mercedes-Benz GLE 300 D SUV better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article28 February 2026 · 6 min read
Is subscribing to the Mercedes-Benz GLE 63 S SUV better than buying one in Australia? We compare real ownership costs, Luxury Car Tax and depreciation, and show our all-inclusive weekly subscription cost breakdown.
Read article